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How do pharma, biotech, medical device and IVD companies manage the PPWR (Regulation (EU) 2025/40) without overreading the Article 6(11) exemption?

We build a PPWR program by packaging level: scope clarification along the narrow Article 6(11) exemption, recyclability assessment, supplier requalification and labeling under Article 12. Extending the exemption to folding boxes, bundled packs or transport packaging overlooks packaging levels that are in principle subject to the PPWR requirements.

Overview

Why does PPWR compliance become a supply-chain program for pharma and MedTech?

PPWR scope clarified by packaging level · Article 6(11) exemption correctly delimited · Supplier requalification run as a program

Last updated: October 24, 2026

The PPWR (Regulation (EU) 2025/40) has been in force since February 11, 2025, and applies generally from August 12, 2026, to all packaging on the EU market, pharma, biotech, medical devices and IVD included.

  • The Article 6(11) exemption is read as a blanket pass for "everything around a medicine", instead of a narrowly framed exemption for the immediate packaging and, only where needed to preserve quality, the outer packaging.
  • Cartons, bundled and transport packaging are treated as exempt across the board, even though they are in principle subject to the PPWR requirements and the relevant exemptions have to be examined separately. An ordinary, loosely enclosed package leaflet, by contrast, serves the medicinal-product information required by law and is in principle not packaging within the meaning of the PPWR. The Regulation does not say so expressly.
  • Recyclability (Art. 6), recycled content (Art. 7) and labeling (Art. 12) are subject to different, staggered application dates (2030/2035/2038, 2030/2040 and 2028 respectively). The 2038 and 2040 dates carry no automatic postponement clause. Each of the other dates applies on the date set in the Regulation or a set period after the relevant delegated or implementing acts enter into force, whichever is later. They must therefore not be treated as a single deadline. The basic requirement in Art. 6(1) (all packaging placed on the market shall be recyclable) carries no deadline of its own and, on the Commission's non-binding reading (Notice C/2026/3084, section 6), has applied since August 12, 2026.
  • The empty space ratio under Art. 24 is confused with the general minimization duty under Art. 10, or missed altogether, even though it carries its own concrete limit (a 50% empty space ratio for grouped, transport and e-commerce packaging, to be met by January 1, 2030, or three years after the relevant implementing acts enter into force, whichever is later) and its own date for sales packaging (February 12, 2028), from which the Article 6(11) exemption does not release.
  • The distributor role under Art. 19 is narrowed to wholesalers and distributors, even though the definition of making available on the market (Art. 3(9)) also covers supply to the end consumer in the course of a commercial activity and can therefore include pharmacies.
  • The packaging supply chain is only planned in after the technical decision: material specification, supplier requalification, sample testing, change control and updating the technical documentation need lead time that a quarterly plan does not capture.
  • Labeling, Regulatory Affairs, Quality Management and the CDMO or supplier side do not move in sync, so artwork changes end up without a coordinated change-control path.

Services

How we support you

PPWR Scoping & Exemption Assessment

Mapping the portfolio by packaging level and honestly recording where the Article 6(11) PPWR exemption actually applies and where it does not, prioritized by remaining time to the staggered dates. The deliverable is a scope read with packaging level, exemption status and timeline per product line.

Recyclability & Recycled-Content Assessment

Assessing the non-exempt packaging levels against the design-for-recycling requirements under Art. 6 and the minimum recycled-content share under Art. 7, cross-checked against the technical documentation. The deliverable is an assessed gap list per packaging level with a recyclability-grade estimate and a recycled-content evidence path.

Supplier Requalification & Change Control

Running the packaging supply chain as a program: specifying material, requalifying packaging suppliers, testing samples, running change control, and adapting artwork and technical documentation to the harmonized labeling under Art. 12, coordinated with the CDMO and marketing-authorization variations. The deliverable is a scheduled requalification and change-control plan across the affected suppliers.

Implementation at the Site

Starting on site with procurement, logistics, packaging development and quality. The first step records which documents, data and owners already exist for each packaging item. From that comes the applicability matrix by product, packaging level and destination country, with exemption status and the role for each packaging component (manufacturer, importer, distributor, producer). The deliverable is a site matrix that assigns every packaging item an owner and can be transferred into the group-wide PPWR system.

What it comes down to

The PPWR turns costly on one misjudgment: the assumption that pharma packaging is exempt. The Article 6(11) safety exemption exists, but it concerns the immediate packaging of medicinal products, for example blister packs, plus the outer packaging where that is necessary to preserve medicinal-product quality.

Cartons, bundled packs and transport packaging are in principle subject to the requirements of the PPWR. Whether specific exemptions apply to individual packaging has to be examined against its function and the relevant provision. An ordinary, loosely enclosed package leaflet, by contrast, serves the medicinal-product information required by law and is in principle not packaging within the meaning of the PPWR. The Regulation does not say so expressly. Reading the exemptions too broadly risks overlooking essential PPWR requirements for relevant packaging levels.

Then there is the deadline logic. Recyclability grades, minimum recycled-content shares and harmonized labeling each carry their own staggered dates (2030, 2035 and 2038 for Art. 6, 2030 and 2040 for Art. 7, 2028 for Art. 12). 2038 and 2040 are fixed; the other dates apply on the date shown or, if later, a set period after the delegated or implementing acts enter into force, so they can move outward but not inward. The basic requirement in Article 6(1) that all packaging placed on the market shall be recyclable carries no deadline of its own; the Commission reads it in its Notice C/2026/3084 (section 6) as applying since August 12, 2026, and, until the design-for-recycling criteria under Article 6(2)(a) start to apply, as requiring only compliance with Directive 94/62/EC and the related harmonised standards. The Notice is a non-binding interpretation.

The empty space ratio under Art. 24 carries a deadline of its own, untouched by Art. 6(11): for sales packaging such as the folding carton, empty space must be limited to the minimum needed for product protection by February 12, 2028, and for grouped, transport and e-commerce packaging the empty space ratio must not exceed 50% by January 1, 2030, or three years after the corresponding implementing acts enter into force, whichever is later.

And the PPWR does not stop at wholesale: pharmacies, too, can be affected as distributors or final distributors within the meaning of the PPWR when they dispense packaged medicinal products. Where they act as distributors, they have to check under Art. 19, among other things, the registration of the responsible producer under Art. 44 and compliance with the applicable labeling requirements under Art. 12. The applicable statutory exemptions have to be taken into account.

The critical path to get there is not the labeling layout, it is the packaging supply chain: specifying material, requalifying suppliers, testing samples, running change control and updating the technical documentation.

We run this program in sync with Regulatory Affairs and Quality Management, so the carton conversion does not stall on a supplier negotiation under time pressure.

Our approach

Our approach

01

Site inventory

Documents, data and owners for each packaging item brought together from procurement, logistics, packaging development and quality. Where a group strategy already exists, it is recorded which of its requirements the site meets with which data and where data is missing.

02

PPWR scoping

Portfolio sorted by packaging level, exemption status under Art. 6(11) documented per level.

03

Gap assessment

Assessed gaps on recyclability (Art. 6), recycled content (Art. 7), minimization and empty space ratio (Art. 10, Art. 24) and labeling (Art. 12) per packaging level.

04

Supplier requalification

Requalified packaging suppliers with tested samples and a documented change-control path.

05

Artwork & labeling adaptation

Adapted artworks and technical documentation, aligned with Regulatory Affairs and marketing-authorization variations.

06

Monitoring & deadline management

Schedule across all dates (2028/2030/2035/2038/2040) with an escalation path for the dates that move with the delegated and implementing acts.

Common pitfalls

Where projects commonly fail

The Article 6(11) exemption (point (d)) is read too broadly.

It does not cover cartons or transport packaging as a whole. Extending the exemption to these levels overlooks packaging levels that are in principle subject to the PPWR requirements.

The staggered dates are all treated alike, as fixed or as movable.

The 2038 date for grade A/B (Art. 6(3)) is fixed. The 2030 and 2035 dates for recyclability, the 2030 date for recycled content and the 2028 date for labeling each apply "or, if later" a set period after the delegated or implementing acts enter into force.

Labeling gets planned in isolation from the supply chain.

An Art. 12 artwork update without coordinated packaging-supplier requalification and change control produces a layout that does not carry the material change with it: both changes run through the same change-control record and belong on the same schedule.

Recycled-content evidence under Art.

7 gets confused with the recyclability deadline under Art. 6. Both obligations carry their own timelines (2030/2035/2038 for Art. 6, 2030/2040 for Art. 7) and their own evidence logic; mixing them up means missing the earlier of the two deadlines.

The empty space ratio under Art.

24 is assumed to be covered by the Article 6(11) exemption for pharma. The exemption is expressly limited to Art. 6.

The distributor duty under Art.

19 is treated as a pure wholesale question. Because "making available on the market" under Art. 3(9) also includes supply to the end consumer in the course of a commercial activity, the dispensing pharmacy may, under certain circumstances, also have to check the registration of the producer responsible under the PPWR in accordance with Art. 44 and compliance with the applicable labeling requirements under Art. 12 before it makes packaging available. That is our reading of the definitions, not wording of the Regulation.

Supply Chain & Technical Operations

Do any of these pitfalls apply to you?

In a first call we assess your situation and say what needs clarifying first in your case. Without obligation, reply usually within one working day.

FAQ

Frequently asked questions

No, not across the board. The Article 6(11) exemption of the PPWR (Regulation (EU) 2025/40) concerns in particular the immediate packaging of medicinal products, for example blister packs, plus the outer packaging where it is necessary to preserve medicinal-product quality. Cartons, bundled and transport packaging are in principle subject to the PPWR requirements; the relevant exemptions have to be examined separately. An ordinary, loosely enclosed package leaflet serves the medicinal-product information required by law and is in principle not packaging. The PPWR does not say so expressly.

Sources
  • Regulation (EU) 2025/40 (PPWR): primary text, Art. 3(1), points (9), (13), (15), (17), (18), (21) and (49), Art. 6, 6(11), 7, 7(4), 10, 12, 12(11), 15, 18, 19, 21, 24, 44, Annex I and recitals on the medicinal-product exemption
  • Directive 2001/83/EC and Regulation (EU) 2019/6 (definition of primary and outer packaging, referenced by Art. 6(11) PPWR)
  • Entourage article "PPWR: Why Pharma Packaging Is Not Exempt" (ppwr-pharma-packaging-nicht-ausgenommen, fact-checked August 10, 2026, supplemented September 8, 2026)
  • EUR-Lex: Regulation (EU) 2025/40, Official Journal of the European Union; Commission Notice C/2026/3084, guidance document for Regulation (EU) 2025/40 (non-binding interpretation), including sections 2 and 3 on manufacturer and producer
  • European Commission, DG Environment: Packaging and Packaging Waste Regulation (PPWR), Frequently Asked Questions, 2nd edition August 2026 (KH-01-26-068-EN-N), chapter II questions 5, 6 and 13, chapter V questions 5 and 9 (non-binding)

Image notice: The images on this page were generated using artificial intelligence. They do not depict real people, places, or events.

Regulations & standards considered

  • Regulation (EU) 2025/40 (PPWR): general application from August 12, 2026
  • PPWR Art. 6 (recyclability / design for recycling)
  • PPWR Art. 6(11) (exemption covering, among others, the immediate packaging of medicinal products and, where needed to preserve quality, their outer packaging)
  • PPWR Art. 7 (minimum recycled content in plastic packaging; own exceptions in Art. 7(4))
  • PPWR Art. 10 (packaging minimization)
  • PPWR Art. 24 (empty space ratio / excessive packaging)
  • PPWR Art. 12 (harmonized labeling of packaging; Art. 12(11): derogation for medicinal products and medical devices)
  • PPWR Art. 19 (obligations of distributors)
  • Directive 2001/83/EC (medicinal products for human use: definition of packaging levels)
  • Regulation (EU) 2019/6 (veterinary medicinal products)

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